How I Increased Instagram Reach by 300% in Just 3 Weeks for a Local Brand

🧩 The Problem:

The brand was posting daily, but the reels weren’t performing.
Common issues I noticed:

• No use of trending audio
• Weak hooks in the first 3 seconds
• Poor lighting and inconsistent thumbnails
• No clear CTA

🎯 My Strategy:

I followed a 3-part plan:

1. Content Audit

I analyzed past posts to see what worked and what flopped.
I found that workout tips and behind-the-scenes did slightly better.

2. Reel Optimization

• Used trending audio from the Reels tab
• Added on-screen text with powerful hooks
• Shot videos with better lighting (used a simple ring light)
• Created consistent branded thumbnails

3. Posting Schedule & Hashtags

• Posted 4 reels per week at peak times (7-9 PM)
• Used 15 niche + local hashtags
• Replied to every comment within 1 hour

📈 The Results:

• Reach jumped from 4,000 to 16,800
• Follower count increased by 28%
• Reels started hitting Explore
• More walk-in clients asking, “We saw your reel!”

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